Search

Deep understanding of Search Engine Marketing, both PPC (Google Ads, Bing Ads) and SEO. Worked closely with strategic search partners including Google, Microsoft, MatchCraft, Kenshoo, and Search Influence. Developed media company white-glove search solution driving significant high-spend account revenue growth.

content marketing

Created media company branded content product and go-to-market strategy, driving multi-million dollar revenue growth; lead 3rd party fulfillment development; provided regular in-market sales training and enablement.

social

Developed media company go-to-market strategy for Facebook Ads — developed and scaled companywide, driving multi-million dollar revenue growth within twenty-four months. On-boarded and integrated CitizenNet social ads technology platform.

Traditional media

Over thirty years of media company sales and management experience, both radio and newspaper; deep understanding of traditional media value proposition and digital integration.

native advertising

Pioneered media company native advertising initiative; developed go-to-market strategy and sales training; successfully navigated stack integration and drove multi-million dollar programmatic revenue growth.

digital strategy

As media company VP, worked closely with sales engineers developing comprehensive sales strategies and client digital strategies; worked with a wide variety of B2C, B2B, and eCommerce accounts across the country.

Other

• Programmatic / Display

• Video

• Mobile

• Google Analytics

• Salesforce