Why
Performant was formed to help media companies accelerate digital revenue growth through innovation, channel alignment, and local market implementation and execution. Those three elements - together, concurrently - are absolutely necessary for digital revenue growth. Performant exists to help media company local sales efforts stay relevant and even lead in a digital era.
From strategy to implementation, Performant serves as a resource and partner to publishers and media companies, supporting their digital sales initiatives. We provide senior experience in digital and legacy sales integration, bringing the insight needed for c-level planning along with the perspective of a seller tasked with meeting your client’s needs. Performant can be a temporary, empowering overlay to your existing digital team efforts, or we can help you build a new go-to-market strategy.
Get in touch
We’re ready to roll up our sleeves. Let’s grab a quick conversation and figure out how and where to start together.
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Founder | President
Jeff Morton
From 30,000 feet (strategic and visionary) — to 3 feet (making the client presentation), Jeff has experience at all levels of media/publishing and sales. He has walked in the shoes of the media seller trying to differentiate their product from competing media; presented digital and legacy solutions side-by-side; and truly understands the challenges facing today’s local media company — from senior leadership to the local seller.
Jeff is an accomplished senior executive and marketer with an extensive track record of business transformation, developing and implementing digital products and strategies across multiple channels and platforms to drive significant revenue growth. Most recently, as VP of Digital Solutions for one of the largest publishers in North America, Jeff managed a significant, multi-million dollar digital revenue portfolio, providing strategic direction for the company, and serving over 500 on-premise sales representatives nationwide. He has deep experience with a variety of ad technology platforms and channels including Google Ads, DFP, Kenshoo, Google Analytics, and Facebook Ads, and understands the importance of the cross-channel relationships necessary for a successful marketing campaign.