Performant
Performant is a digital growth consultancy helping media companies accelerate digital revenue growth through innovation, strategic multi-channel alignment, and local implementation.
30,000 feet to 3 feet: Our extensive media experience provides trusted c-level strategy and insight coupled with hands-on, in-the-trenches sales and training experience.
We have a proven record of helping media companies build powerful, omni-channel digital sales strategies, both scalable and specialized, profitably integrated with their core media offering.
Contact
jeff@performantdigital.com
(616) 258-2060
Our Services
sales management & Training
Leveraging 30+ years of sales and management experience, Performant provides a deep familiarity with all facets of legacy and digital media sales. We help your leaders build winning teams and systems, and we will work directly with your sellers to ensure understanding and adoption.
product innovation
Innovation is an imperative in a media company’s digital agency strategy. Without it, the product portfolio grows stale and marketplace relevance and even leadership can be quickly lost. Performant has a track record of revenue-generating product innovation and we can work with your digital leaders to see around the next corner.
digital strategy
A well thought out and expertly structured omni-channel strategy is critical to both a publisher’s monetization success and the success of it’s clients. Performant will help your team craft a sustainable, profitable go-to-market strategy that meets the needs of your clients and leadership.
white glove account management
With the proliferation of competition in the local marketplace for traditional and digital SMB advertising done at scale, media companies must develop “white glove” sales strategies and systems that enable them to win, fulfill, and renew high-spend business. Performant understands what works at scale and what’s necessary for specialty, and will help you craft a sustainable strategy for winning bigger deals.
strategic partner management
Working with multiple vendors and partners across the digital spectrum is daunting. Understanding what each partner brings to a media company’s revenue and profitability is the first order of partner management. We help you drive performance and accountability by leveraging strategic partner innovation, reporting, training, and opportunity.
digital stack integration
When media companies add to their digital stack, they must be on top of the on-boarding process, the associated logistics, and the impact on the overall go-to-market strategy. Making it all work together is imperative, without negatively impacting everyday performance levels (like making the current quarter). Performant provides experience in multi-channel integration, and can plug in as an overlay to your team, helping you integrate without interruption.
“Nothing happens until the pain of remaining the same outweighs the pain of change”
Let's Chat.
Let us help you drive digital revenue growth!